>>Carlos Amezcua: With the fear over 4 Loko
and other caffeine infused alcohol drinks, it was inevitable that eyebrows would be raised
over the latest way to consume booze. Check this out: alcohol infused whipped cream is
flying off the shelves in liquor stores in flavors like caramel, cherry, chocolate, and
raspberry. Although most are not yet available in California, products called Cream and Whipped
Lightening are causing a stir across the U.S. But, what is the response to the new alcoholic
sweet? Well, is seems to depend on the age group.
>>Max Pendolari: The first week we had it in stock, 20-something to 30- something, big
hit.>>Lauren Gaba: Some of my friends who have
talked about it…oh maybe I’ll buy it just for fun to see what it’s all about, but I
don’t think anyone is taking it too seriously.>>Carlos Amezcua: All right, the product
seems to have mostly a novelty value now, but there are plenty of people keeping an
eye out for potential abuse. One of those may be joining us tonight. I don’t know if
you are checking it out for potential abuse, but Dr. David Sack, who also happens to be
the CEO of Promises, is with us tonight. You see all kinds of ways that people find, ways
to consume things that create an addiction and in this case we have whipped cream. What
does that do?>>David Sack: Well, in this case this sweetened
whipped cream is really designed to attract young alcohol users. I mean, we know that
when people first experience alcohol they find the taste of alcohol distasteful and
so they drink sweet fruit drinks and now this whipped cream. And I think what we are going
to see is that young adults who are binge drinking on alcohol are going to add alcohol
whipped cream, which is 30% alcohol, to the mix. They are going to get going on it and
they are going to intensify their high. We worry about binge drinking because every year,
across the United States, college students are dying of alcohol intoxication. And when
you look at what happens on the road, you know a third of all accident fatalities are
from binge drinking.>>Carlos Amezcua: How is this stuff is not
regulated?>>David Sack: Well, it is regulated. It is
an alcohol product. And if you are not 21, I mean you can’t buy it in most states. But,
but even so, we know that older people buy alcohol for younger people. So we expect that
this will be one more point of entry into the use of alcohol.
>>Carlos Amezcua: It is being masked as food somewhat with this whipped cream thing. I
hear that the can is equivalent to like three or four cans of beer.
>>David Sack: That’s right and, again, we know that they are not going to use it alone.
It isn’t like they are going to squirt the whipped cream and that’s the only thing they
are going to have that evening. They will have two beers, the whipped cream, maybe borrow
their friend’s Oxycontin. And that’s when we see overdose and death.
>>Carlos Amezcua: What can be done? Can parents or can the public do anything to stop this
sort of thing? I mean, they put it in fruit drinks, they put it in power drinks, now whipped
cream.>>David Sack: Well, I think parents can alert
their kids that this is a real alcohol substance. That this isn’t the fake alcohol, that this
can get you high, and they have concerns about what is going to happen to their kids if they
use it. I think for college students who are a beer party and stuff, I think they have
to recognize that this is going to increase their risk. And they have to really be careful.
>>Carlos Amezcua: Dr. David Sack thanks so much for being with us tonight.
>>David Sack: Thank you for having me.>>Carlos Amezcua: It’s called Whip-Ahol if
want to know, but its not sold in California so you can’t get it here.